Android One Debuts of Very Sheepishly in The India

Presented during the Google I/O 2014 and officially launched in the middle of last September, Android One came to be the alternative star terminals market low-cost, especially in emerging market.

Therefore the new program of economic devices was launched in India thanks to agreements with leading local manufacturers, putting on sale a few weeks ago the Sparkle V Karbonn, Micromax Canvas A1 and Spice Dream one, all of them with identical hardware and Pure Google Android, for ensure the best user experience at a price of only 89 euro.

Android One bases are very good prices, discreet hardware but to ensure the proper functioning of the operating system and official updates by the own Google support. Something Google Play Edition as well as a Nexus of low-cost, or rather, a series of devices for emerging markets.

However, and despite the attractive that offer Android One, the response of the Indian market has not been overly positive. This is easy to say if we have that in September sold 250,000 units from Android One devices, and in October only 200,000 units, something that greatly contrasts with the eight million smartphones sold in the India in October.

The market share of Android One has been, with these figures, only 2.5% in its premiere, far removed from the claims of Google market and serving as a clear indicator of that, at least for the Indians, there is best options in a range of prices that continue to be appropriate.

We are sure that Android One is a program that makes little sense, and that surely many users be favorably even in our markets, not only in emerging countries.

However, gives the impression that these basic terminals with support from Google that will remain confined to the pockets of users less demanding things of the ferocious competition that exists between the economical range the Android platform.

Leave a Reply